Karan Woosin Ltd.

KWL Advantage

KARAN WOOSIN’s success in producing high quality socks at competitive prices has become possible due to a combination of factors.

India is a natural producer of high quality cotton. Cotton yarn in abundant quantities and at competitive prices is thus available to the company. India’s large labour force has been maximized by the company in this labour-intensive industry.

Karan Woo Sin is equipped with the best equipment that one can see anywhere in the world.  All this coupled with the company’s relentless pursuit for perfection in its products and the keen desire to render the highest quality service to its customers has made Karan Woo Sin the most sought after address by private label owners who wish to offer better quality and prices to their customers while reducing the burden and uncertainties involved with a captive production facility in the high cost countries of Europe.

There is a very huge demand for high-end socks in Europe, America and the Far-East.  While the consumer in these countries wants to pay less and less for this product, the cost of production is increasing manifold due to the high cost of labour and cotton yarn.  Due to the aforesaid reasons, a large number of units in high cost countries are closing down. The well-known brands experimented by shifting capacities to East European countries like Poland, Hungary and Turkey without success. China and Vietnam produce large quantities of low-grade socks at very cheap prices.  However, this is not the product that discerning consumers want.

Competitive Advantage

• Ability to produce and sell high quality products at competitive prices
• Products already well accepted in European markets
• Manufacturing facility with double cylinder socks knitting machines to produce elegant cotton socks as well as single cylinder knitting machines for socks with designs
• Fool-proof quality control systems and efficient corrective measures ensure a flawless product leaving the factory
• High scalability in terms of prices and volumes
• Intimate understanding of the market requirements  in terms of sizes, colours, packaging and styling
• Training process has been completed and a continuous training system has been set up (by recruitment of skilled technicians from Korea and
  Italy who have trained skilled and unskilled domestic workers)
• In-house capability to innovate and produce new styles
• Socks is not a marketing man’s nightmare but that of the production managers’; this nightmare has been banished recently!

Karan Woo Sin has been producing high quality dress socks for men since the last seven years.  The company’s products have been very well accepted in the quality conscious markets.  Karan Woo Sin produces socks for the major brands in Europe including Punto Blanco, Pulligan, Ciocca, Levante and Pompea.  The customers in Europe look at KWS as a reliable source of supply and for development of new articles.